3 Tips for Managing Creatives from Disney CEO Bob Iger’s ‘Ride of a Lifetime’

Sleeping Beauty Castle at Disneyland in Anaheim, California.
Photo by Skylar Sahakian on Unsplash

Robert “Bob” Iger took over the Walt Disney Company in 2005 after Michael Eisner forced out of the company. During Iger’s tenure as CEO, the Walt Disney Company acquired Pixar, Lucasfilm, Marvel and 21st Century Fox. He resigned his role as CEO in Feb. 2020, but returned to the position in April to help the company navigate the coronavirus pandemic and its…